|
 |
 The meeting place for the industry.
The 37th ISM will take place from 28th to 31st January 2007
The concept and its advantages
Trade does not recognize frontiers.
Worldwide business contacts are usual.
Market overview and product comparison
are becoming increasingly costly in time
and money. The same applies to personal communication between producer and major customer. ISM is therefore conceived as an international platform for supplier and bulk buyers in the sweets and biscuits industry. Its two basic principles are: restriction of products to the relevant items visitors restricted to wholesalers and major buyers.
Good business
Business needs partners at every level of trade and negotiation. ISM provides the forum for this. International concerns are represented by their top personnel for good reason. It's the combination of established business connections, promising contacts and the exciting opportunity to meet new potential partners, which makes ISM so successful.
A high degree of cost-effectiveness
Participating at ISM saves travelling all over the world since everyone of importance will be at Cologne.
There are four reasons for ISM’sSuccess
For a trade fair to be successful, it needs a clear concept that corresponds to the needs of both exhibitors and visitors. ISM has this concept, and it rests on four deciding factors.
A wide range of options: ISM covers the entire available range of confectionery world-wide – in all segments: chocolate, sugar confectionery, biscuits, snack articles, ice cream and raw pastes.
Strict limitation of products: ISM concentrates on relevant articles. Only those end products that are destined for the retail trade are displayed.
Well-defined visitor groups: ISM is open exclusively to trade visitors – especially bulk buyers. The fair is open to buyers from the following types of wholesale and retailtrade companies: confectionery, grocery and co-operative wholesale outlets, retail chains and their regional branches, C+C companies, self service department stores and consumer markets, health food wholesalers, drug store chains, specialist confectionery retailers, cafés, confectioners, bakeries, filling station buying centres and filling station chains.
Focus on seasonal articles: Hardly any other sector is as dependent and trend products as is the confectionery industry.
Visitor Services
Besides its excellent opportunities to make new contracts, ISM offers the entire infrastructure and comprehensive services of Koelnmesse, one of the world´s four largest trade fair companies. You will find everything to make your stay during the event as comfortable and productive as possible.
Conveniently located parking lots, train stations and airports make ISM easily accessible; computer-aided information systems allow for speedy orientation.
Request Subscription
 |
|
|
